Content Development
Sarah has been a content creator for years. The content she helps create tells clients’ stories and spreads important messages to key audiences, while building trust and understanding. Even more, Sarah supports the managing of content to target content and reach over time.
Her experience in content creation and management includes—but isn’t limited to—designing marketing and communication pieces for clients, internal and external alike'; blogging; maintaining social media accounts; capturing, developing, and editing digital media; updating websites and managing website content; and writing articles.
Work Examples
Web Content
Sarah supports the creation and management of website content and materials. This includes composing website text, editing website content, identifying new content pieces, and continually managing and updating the website’s content.
Marketing Pieces
Sarah works with clients to develop marketing materials. For example in the marketing piece below, the client had a very specific idea of how they wanted this deliverable to look. After speaking with the client for about 10 minutes and listening to their needs, Sarah created this document, which the client still uses for internal communication.
Proposal Development
Working in proposal development at the Center for Creative Leadership for 3 years, Sarah helped teams close a minimum of $5 million in business annually. She also works with organizations and startups to develop proposals and pitches.
Editing & Publishing
Sarah supports copyediting and publishing projects. With a sharp eye for detail, she edits documents, helping writers, collaborators, and document owners hone the writing and message to ensure a high-quality deliverable. Sarah has additionally worked on self-publishing projects, supporting with the book’s copyediting, typesetting, and interior design.
Case Studies
Through the development and composition of articles, Sarah helps teams expand their reach. For example, Sarah partnered with a team to to write the story of the Mars Accelerated Leadership Program (ALP). In this project, Sarah was instrumental in bringing together content, editing, formatting, etc. This case study won the EFMD international case study competition in 2017.
“I appreciated your work before, but I really appreciate it now. Your mad skills in proposal development are a credit to CCL, and I am very proud to know you. You have such a good grasp on making information concise, while still meaningful. You get the gist of what the faculty member is proposing, whether you get the full detail or just a snapshot, and you make it smart and attractive. Your ability to adapt a concept based on the design you’re given, and the client we’re proposing for is second-to-none.”
— Feedback given to Sarah